Description
Unlock the secrets of YouTube with our essential guide, the fully revised edition of the groundbreaking book first published in 2009. Since its inception in 2005, YouTube has transformed into a global digital media powerhouse, influencing culture and commerce alike. This in-depth analysis explores YouTube's evolution, examining the dynamic relationship between its vibrant amateur content creators and its corporate structure. With 180 pages of insightful content, readers will discover how YouTube's powerful platform has shaped new genres and professional identities in the media landscape. This updated edition delves into the challenges of platform governance and the intricate balance between community interests and commercial success. A must-read for digital media enthusiasts, marketers, and anyone curious about the cultural significance of one of the world’s most popular video platforms. Enhance your understanding of YouTube with fresh examples and theoretical perspectives that reflect the current state of this ever-changing medium. Don't miss out on this chance to learn about the implications of YouTube's commerciality and community dynamics in today's digital age. Essential for students, researchers, and creative professionals looking to navigate and thrive in the evolving media landscape. Explore how content creation on YouTube has birthed new cultural forms, professional identities, and innovative business models.