Description
Discover the magic behind the Disney phenomenon with *Understanding Disney*, a comprehensive exploration of Disney's captivating appeal. This engaging book, published by John Wiley & Sons in 2020, delves into the iconic company's rich history since the 1930s, highlighting how it has crafted beloved characters, stories, and experiences that resonate across generations. Janet Wasko, an esteemed scholar in media and cultural studies, offers fresh insights and updated examples that reveal the intricate processes behind Disney's successful products. From classic animations to the latest films and enchanting theme parks, this book dissects the techniques that have made Disney a global powerhouse in entertainment. Wasko examines how various audiences receive and reinterpret Disney's creations, making this title essential for both students and avid Disney fans alike. With 336 pages of valuable content, *Understanding Disney* provides a thorough understanding of one of the most notable media empires in modern culture. Immerse yourself in the world of Disney and discover why it continues to capture the hearts of millions. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9780745695648.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780745695648
Year: 2020
Publisher: John Wiley & Sons (UK)
Pages: 336
Description:
Since the 1930s, the Walt Disney Company has produced characters, images, and stories that have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children, as well as adults?  In this updated second edition, with new examples provided throughout, Janet Wasko examines the processes by which the Disney company “ one of the largest media and entertainment corporations in the world “ continues to manufacture the fantasies that enthrall millions. She analyses the historical expansion of the Disney empire into the twenty-first century, examines the content of Disney™s classic and more recent films, cartoons and TV programs and discusses how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception (and sometimes, reinterpretation) of Disney products by different kinds of audiencesBy looking at the Disney phenomenon from a variety of perspectives, she provides an updated and comprehensive overview of one of the most significant media and cultural institutions of our time.  This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies, as well as a broader readership of Disney fans.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780745695648
Year: 2020
Publisher: John Wiley & Sons (UK)
Pages: 336
Description:
Since the 1930s, the Walt Disney Company has produced characters, images, and stories that have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children, as well as adults?  In this updated second edition, with new examples provided throughout, Janet Wasko examines the processes by which the Disney company “ one of the largest media and entertainment corporations in the world “ continues to manufacture the fantasies that enthrall millions. She analyses the historical expansion of the Disney empire into the twenty-first century, examines the content of Disney™s classic and more recent films, cartoons and TV programs and discusses how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception (and sometimes, reinterpretation) of Disney products by different kinds of audiencesBy looking at the Disney phenomenon from a variety of perspectives, she provides an updated and comprehensive overview of one of the most significant media and cultural institutions of our time.  This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies, as well as a broader readership of Disney fans.