Description
Discover "Transnational Audiences: Media Reception on a Global Scale," an essential addition to your collection of global media insights. This brand new release, published by John Wiley & Sons in 2016, explores the intricate web of transnational communication in today's interconnected world. With 224 well-structured pages, Adrian Athique delves into a multitude of media formats, offering a critical examination of how diverse audiences receive and understand media across different cultural contexts.
In this comprehensive study, Athique revisits the historical roots of audience research while addressing contemporary issues that influence our global media experience. Readers will gain valuable insights into crucial topics such as culture, belonging, power dynamics, and the imagination that shape our interactions with media. This book is perfect for students, teachers, and anyone interested in global media studies, audience analysis, and cultural communication.
Whether you’re pursuing academic research or simply passionate about understanding media in a globalized context, this text is a must-have. Enhance your knowledge with this captivating exploration of transnational audiences.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9780745670225. Year: 2016. Publisher: John Wiley & Sons (UK). Pages: 224.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780745670225
Year: 2016
Publisher: John Wiley & Sons (UK)
Pages: 224
Description:
In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale.
Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination.
Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications.
In this comprehensive study, Athique revisits the historical roots of audience research while addressing contemporary issues that influence our global media experience. Readers will gain valuable insights into crucial topics such as culture, belonging, power dynamics, and the imagination that shape our interactions with media. This book is perfect for students, teachers, and anyone interested in global media studies, audience analysis, and cultural communication.
Whether you’re pursuing academic research or simply passionate about understanding media in a globalized context, this text is a must-have. Enhance your knowledge with this captivating exploration of transnational audiences.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9780745670225. Year: 2016. Publisher: John Wiley & Sons (UK). Pages: 224.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780745670225
Year: 2016
Publisher: John Wiley & Sons (UK)
Pages: 224
Description:
In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale.
Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination.
Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications.