{"product_id":"to-be-honest","title":"To Be Honest","description":"Condition: BRAND NEW\u003cbr\u003eISBN: 9781923186439\u003cbr\u003eYear: 2026\u003cbr\u003ePublisher: Major Street\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eDescription:\u003cbr\u003eIn a world that desperately needs more honesty, we're drowning in lies and misinformation.\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn the 2024 US Presidential election, fact-checking found just 3% of Donald Trump's claims were \"true\" and only 12% of Kamala Harris's. In Australia, testing found only four out of twenty sunscreens advertised as SPF50+ met the rating on the label. In the UK, Builder.ai, a company that raised nearly a billion dollars, collapsed after it emerged its \"AI tool\" was really 800 engineers in India pretending to be AI.\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFrom well-meaning mistakes to deliberate disinformation and propaganda, Dom Thurbon takes the reader on a rollercoaster ride through jaw-dropping untruths, lies and misinformation. Across insightful, surprising and funny case studies - from F1 pit crews to runaway trains, corporate boardrooms to doomed aircraft flight decks, operating theatres to Bollywood studios - the interviews, stories and data in this inspiring and entertaining book show the transformative power of making truth happen... and will forever change how you think, act and lead. \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eDom Thurbon is a seasoned senior executive, successful entrepreneur, researcher, writer and internationally sought-after speaker and facilitator. He has authored and researched bestsellers published in over 15 countries on subjects as diverse as generational and behavioural change, business strategy, purpose-driven leadership, the future of work and education, and disruption.","brand":"ALLIANCE DIST - SF","offers":[{"title":"Default","offer_id":41859691282565,"sku":"PR433228","price":41.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/0213\/3637\/files\/image_TTG6MXTDZ7HU.jpg?v=1789104895","url":"https:\/\/smartfoxbooks.com.au\/products\/to-be-honest","provider":"Smartfox Books","version":"1.0","type":"link"}