The Wizard of Ads

Condition: BRAND NEW
ISBN: 9781885167293
Format: Trade paperback (US)
Year: 1998
Publisher: Bard Press


Description:

Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey.

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:

• multiply the effectiveness of your advertising


• understand the tug-of-war between intellect and emotion


• create totally new concepts from combinations of old ones


• focus your advertising, your business, and your life.