Description
Unlock the secrets to transforming your business into a thriving product-led organization with 'The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience'. In today's competitive landscape, companies that prioritize their digital products are leading the charge in customer satisfaction and business growth. This essential read, authored by the co-founder and CEO of Pendo, provides actionable strategies to help software product teams streamline their processes and enhance the overall user experience.
With a comprehensive approach, this playbook equips readers with the insights necessary to make data-driven decisions for better product experiences. Discover how to set clear goals for product success, measure progress, and align your organization around customer-centric practices. Learn to embed sales, marketing, customer service, and education directly into your product, ensuring that every team is geared towards delivering value.
This guide also emphasizes the importance of feedback. Master techniques for gathering and prioritizing insights from your users, which will empower you to craft an effective product roadmap that resonates with your audience. 'The Product-Led Organization' is not just a book; it's a blueprint for a sustainable future in the digital economy, tailored for teams eager to innovate and succeed.
Condition: BRAND NEW
ISBN: 9781119660873
Year: 2020
Publisher: John Wiley & Sons Inc (US)
Pages: 272
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119660873
Year: 2020
Publisher: John Wiley & Sons Inc (US)
Pages: 272
Description:
A playbook on product-led strategy for software product teams
There's a common strategy used by the fastest growing and most successful businesses of our time These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.
This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides:
A holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences.
A guide to setting goals for product success and measuring progress toward meeting them.
A playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product
Strategies for soliciting, organizing and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap
The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience was written by the co-founder and CEO of Pendo”a SaaS company and innovator in building software for digital product teams. The book reflects the author™s passion a
With a comprehensive approach, this playbook equips readers with the insights necessary to make data-driven decisions for better product experiences. Discover how to set clear goals for product success, measure progress, and align your organization around customer-centric practices. Learn to embed sales, marketing, customer service, and education directly into your product, ensuring that every team is geared towards delivering value.
This guide also emphasizes the importance of feedback. Master techniques for gathering and prioritizing insights from your users, which will empower you to craft an effective product roadmap that resonates with your audience. 'The Product-Led Organization' is not just a book; it's a blueprint for a sustainable future in the digital economy, tailored for teams eager to innovate and succeed.
Condition: BRAND NEW
ISBN: 9781119660873
Year: 2020
Publisher: John Wiley & Sons Inc (US)
Pages: 272
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119660873
Year: 2020
Publisher: John Wiley & Sons Inc (US)
Pages: 272
Description:
A playbook on product-led strategy for software product teams
There's a common strategy used by the fastest growing and most successful businesses of our time These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.
This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides:
A holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences.
A guide to setting goals for product success and measuring progress toward meeting them.
A playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product
Strategies for soliciting, organizing and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap
The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience was written by the co-founder and CEO of Pendo”a SaaS company and innovator in building software for digital product teams. The book reflects the author™s passion a