Description
Unlock the secrets of effective persuasion with **The Persuasion Code**. This groundbreaking guide simplifies the complex science of *persuasion* through the acclaimed **NeuroMap™** model, designed to help you tailor your marketing and communication strategies based on how the brain processes information. Ideal for marketing professionals, sales teams, and anyone interested in *neuromarketing*, this book provides actionable insights to create compelling messages that resonate with your audience.
In an age where attention is scarce, *most attempts to persuade fail* because messages disrupt the audience's focus. **The Persuasion Code** reveals how to capture, convince, and successfully close by understanding the *neuroscience of decision-making*. Whether you're a novice or an experienced marketer, this essential read will enhance your ability to influence and engage, significantly improving *advertising effectiveness*, *website conversion*, and sales presentations.
Written by the pioneers behind SalesBrain, who have trained over 100,000 executives globally—including 15,000 CEOs—this book stands as a testament to the power of *scientific persuasion*. You'll discover how to implement a customized *neuromarketing plan* that drives results.
With its comprehensive approach to persuasion and decision-making, **The Persuasion Code** is not just about tactics—it's a roadmap to lasting success in both your personal and business pursuits.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9781119440703. Year: 2018. Publisher: John Wiley & Sons Inc (US). Pages: 352.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119440703
Year: 2018
Publisher: John Wiley & Sons Inc (US)
Pages: 352
Description:
The Persuasion Code
Capture, convince, and close”scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMapâ„Ë. Ă‚Â Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology:Ă‚Â The Persuasion Code: HowĂ‚Â Neuromarketing Can Help You Persuade Anyone, Anywhere, AnytimeĂ‚Â will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.
This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It™ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.
Written by the founders of SalesBrain who pioneered the field of neuromarketing
SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO
Includes guidance for creating your own neuromarketing plan
Advance your business or career by creating persuasive messages based on the working principl
In an age where attention is scarce, *most attempts to persuade fail* because messages disrupt the audience's focus. **The Persuasion Code** reveals how to capture, convince, and successfully close by understanding the *neuroscience of decision-making*. Whether you're a novice or an experienced marketer, this essential read will enhance your ability to influence and engage, significantly improving *advertising effectiveness*, *website conversion*, and sales presentations.
Written by the pioneers behind SalesBrain, who have trained over 100,000 executives globally—including 15,000 CEOs—this book stands as a testament to the power of *scientific persuasion*. You'll discover how to implement a customized *neuromarketing plan* that drives results.
With its comprehensive approach to persuasion and decision-making, **The Persuasion Code** is not just about tactics—it's a roadmap to lasting success in both your personal and business pursuits.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9781119440703. Year: 2018. Publisher: John Wiley & Sons Inc (US). Pages: 352.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119440703
Year: 2018
Publisher: John Wiley & Sons Inc (US)
Pages: 352
Description:
The Persuasion Code
Capture, convince, and close”scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMapâ„Ë. Ă‚Â Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology:Ă‚Â The Persuasion Code: HowĂ‚Â Neuromarketing Can Help You Persuade Anyone, Anywhere, AnytimeĂ‚Â will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.
This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It™ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.
Written by the founders of SalesBrain who pioneered the field of neuromarketing
SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO
Includes guidance for creating your own neuromarketing plan
Advance your business or career by creating persuasive messages based on the working principl