Description
Condition: BRAND NEW
ISBN: 9781119265702
Year: 2016
Publisher: John Wiley & Sons Inc (US)
Pages: 400
Description:
The premier guide to digital marketing that works, and a solid framework for success
The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels.
The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns.
Get inside the customer's head with deep consumer research
Constantly improve your campaigns based on feedback and interactions
Integrate digital activities across channels, including traditional marketing
Build campaigns based on customer choice and control
Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, y
ISBN: 9781119265702
Year: 2016
Publisher: John Wiley & Sons Inc (US)
Pages: 400
Description:
The premier guide to digital marketing that works, and a solid framework for success
The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels.
The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns.
Get inside the customer's head with deep consumer research
Constantly improve your campaigns based on feedback and interactions
Integrate digital activities across channels, including traditional marketing
Build campaigns based on customer choice and control
Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, y