Research Methods for Media and Communication eBook

SKU: PR100006

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Sale price$144.00

Description

Unlock the secrets of effective research with the 'Research Methods for Media and Communication' eBook, the essential guide for aspiring scholars and professionals in the field. This meticulously crafted 2nd edition serves as a comprehensive resource for mastering both qualitative and quantitative research methods tailored to media studies, journalism, and public relations. With the ISBN 9780190304065, this eBook is filled with updated insights and practical examples that illustrate key concepts and techniques.

Dive into innovative methodologies with the brand-new chapter on 'Experiments', where you will learn how to conduct experimental research and its relevance in the contemporary media landscape. Explore the profound impact of online research, a critical addition that reflects the growing digital age, enhancing your ability to analyze and interpret data effectively.

The user-friendly format guides students and researchers through all stages of an original research project—from the initial idea generation to crafting compelling reports and journal articles. Each chapter is enriched with updated case studies, making complex theoretical concepts more accessible. A glossary of essential terms is included, ensuring you have the right vocabulary at your fingertips.

Whether you’re a student eager to grasp the intricacies of media research or a seasoned professional looking to refine your skills, this eBook is your go-to guide. Equip yourself with the knowledge to navigate the evolving world of media and communication with confidence and clarity. Don't miss out on this indispensable tool for research excellence!

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