Description
Unlock your potential in the world of media and communication with 'Research Methods for Media and Communication'. This second edition offers a comprehensive and user-friendly guide tailored for students and professionals looking to deepen their understanding of essential research methodologies. Dive into the intricacies of media studies, journalism, and public relations with this acclaimed textbook published by Oxford University Press ANZ.
This valuable resource uniquely combines both quantitative and qualitative data collection methods, making it an indispensable tool for anyone involved in media research. Whether you're embarking on a new project or honing your skills, this book guides you through every step of the research process—from idea generation to the final presentation of research findings as a report or journal article.
Notable enhancements in this edition include a new chapter dedicated to 'Experiments', which provides insights into how experimental research can be seamlessly integrated into media investigations. Moreover, the book addresses the growth of online research methodologies, enriching the discussion around data collection techniques applicable across various media platforms.
With updated case studies and real-world examples, readers can connect theory to practice, making the learning experience practical and engaging. A comprehensive glossary of key research terms rounds out this essential guide, ensuring that all readers, regardless of their prior experience, can navigate the complex field of media research with confidence.
This valuable resource uniquely combines both quantitative and qualitative data collection methods, making it an indispensable tool for anyone involved in media research. Whether you're embarking on a new project or honing your skills, this book guides you through every step of the research process—from idea generation to the final presentation of research findings as a report or journal article.
Notable enhancements in this edition include a new chapter dedicated to 'Experiments', which provides insights into how experimental research can be seamlessly integrated into media investigations. Moreover, the book addresses the growth of online research methodologies, enriching the discussion around data collection techniques applicable across various media platforms.
With updated case studies and real-world examples, readers can connect theory to practice, making the learning experience practical and engaging. A comprehensive glossary of key research terms rounds out this essential guide, ensuring that all readers, regardless of their prior experience, can navigate the complex field of media research with confidence.