Description
Unlock the secrets to effective communication with our 'Public Relations Writing eBook.' This essential guide is designed for students and professionals looking to excel in public relations writing. In today's fast-paced digital world, clear and concise writing has never been more critical. Our eBook emphasizes the importance of strategic planning in crafting compelling public relations materials. You will learn to tailor your writing for diverse public relations tools such as media releases, video scripts, and social media content. With updated activities and practical tasks, this eBook equips you with essential skills to meet employer expectations for professional writing. This fourth edition also features innovative tip sheets that cover key topics like working with news media, theoretical frameworks for practice, and writing effectively for various platforms. Experience the balance of theory and practical application in public relations writing, allowing you to produce high-quality, impactful communication. Whether you're a student aiming to boost your resume or a seasoned professional looking to refine your skills, this eBook is your gateway to mastering public relations writing.
NOTE: Shipping for this item is FREE, please allow 15 days for shipping. As it's shipped from our Auckland warehouse, there are no unexpected import charges, custom duties, or taxes.
Condition: BRAND NEW
ISBN: 9780190310998
Year: 2017
Publisher: Oxford University Press ANZ
NOTE: Shipping for this item is FREE, please allow 15 days for shipping. As its shipped from our Auckland warehouse there is no unexpected import charges, custom duties or taxes.
Condition: BRAND NEW
ISBN: 9780190310998
Year: 2017
Publisher: Oxford University Press ANZ
Description:
Public relations writing from a professional practice perspective.Employers expect highly competent professional writing from new and experience employees, Public Relations Writing will teach students how to write clear, concise and accurately for all public relations tools. The book demonstrates that effective writing is a balance between the strategic planning and evaluation and providing quality content.The fourth edition will teach readers why different writing tactics are necessary for specific public relations tactics and how to present the practical aspects of writing for them in Australia.New to this editionNew and updated activities, practice points and practice tasks to provide students with effective writing skills.New and updated tip sheets: Working with News MediaWriting a video scriptMedia release checklistHow theories can inform practiceMatching theory to pathways and public relations toolsSocial media usageWriting for Social Media and the web
NOTE: Shipping for this item is FREE, please allow 15 days for shipping. As it's shipped from our Auckland warehouse, there are no unexpected import charges, custom duties, or taxes.
Condition: BRAND NEW
ISBN: 9780190310998
Year: 2017
Publisher: Oxford University Press ANZ
NOTE: Shipping for this item is FREE, please allow 15 days for shipping. As its shipped from our Auckland warehouse there is no unexpected import charges, custom duties or taxes.
Condition: BRAND NEW
ISBN: 9780190310998
Year: 2017
Publisher: Oxford University Press ANZ
Description:
Public relations writing from a professional practice perspective.Employers expect highly competent professional writing from new and experience employees, Public Relations Writing will teach students how to write clear, concise and accurately for all public relations tools. The book demonstrates that effective writing is a balance between the strategic planning and evaluation and providing quality content.The fourth edition will teach readers why different writing tactics are necessary for specific public relations tactics and how to present the practical aspects of writing for them in Australia.New to this editionNew and updated activities, practice points and practice tasks to provide students with effective writing skills.New and updated tip sheets: Working with News MediaWriting a video scriptMedia release checklistHow theories can inform practiceMatching theory to pathways and public relations toolsSocial media usageWriting for Social Media and the web