Description
Discover the essential text for navigating the complexities of contemporary culture with 'Persona Studies: An Introduction.' This groundbreaking book delves into the art and science of persona creation in the digital age, highlighting how modern social media platforms have significantly reshaped our personal identities. With an ISBN of 9781118935057, this 272-page volume, published by John Wiley & Sons in 2019, serves as a crucial resource for understanding the construction, curation, and transformation of public personas. Packed with insightful analysis, this definitive guide breaks down how billions of individuals worldwide present their public selves, while exploring the cultural implications of these identities.
Key highlights include thorough examinations of various personas, including artists, gamers, and professionals, through engaging case studies. These insights showcase how online interactions continue to redefine our understanding of self in the twenty-first century. This text not only enlightens readers about the evolution of public identity in the digital realm but also encourages ongoing research in the field of persona studies, making it an invaluable addition to any academic or personal library.
To ensure your satisfaction, note that shipping for this item is free, and please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Embrace the power of persona studies today and understand the dynamics of public self in our increasingly digital world!
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118935057
Year: 2019
Publisher: John Wiley & Sons Inc (US)
Pages: 272
Description:
The definitive and first major text on personas in contemporary culture
Modern social media and communication technologies have reshaped our identities and transformed contemporary culture, revealing an expanded and intensified reforming of our collective online behavior. Billions of people worldwide are increasingly engaged in the production, presentation, and modification of their public selves”curating personas through various social media and fundamentally altering how we interact in the twenty-first century. The study of persona is essential to understanding contemporary culture, yet literature in this emerging field is scarce. Filling a gap in current knowledge, Persona Studies: An Introduction is the first major work to examine the construction, delivery, and curation of public identities in contemporary online culture
This timely book helps readers navigate the changing cultural landscape while laying the groundwork for further research and application of persona studies. Three case studies are included”examining personas of the artist, gamer, and professional”to illustrate how personas continue to transform identity and reshape contemporary culture. From the historical precursors of the current iteration of persona to emerging configurations of public self, this unique work offers readers a broad introduction to the evolving theories and concepts of how persona defines the contemporary condition and its relation to technology and collective identity. To summarize, the book:
Analyzes how identities linked to data are cultivated, curated and mined for various pu
Key highlights include thorough examinations of various personas, including artists, gamers, and professionals, through engaging case studies. These insights showcase how online interactions continue to redefine our understanding of self in the twenty-first century. This text not only enlightens readers about the evolution of public identity in the digital realm but also encourages ongoing research in the field of persona studies, making it an invaluable addition to any academic or personal library.
To ensure your satisfaction, note that shipping for this item is free, and please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Embrace the power of persona studies today and understand the dynamics of public self in our increasingly digital world!
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118935057
Year: 2019
Publisher: John Wiley & Sons Inc (US)
Pages: 272
Description:
The definitive and first major text on personas in contemporary culture
Modern social media and communication technologies have reshaped our identities and transformed contemporary culture, revealing an expanded and intensified reforming of our collective online behavior. Billions of people worldwide are increasingly engaged in the production, presentation, and modification of their public selves”curating personas through various social media and fundamentally altering how we interact in the twenty-first century. The study of persona is essential to understanding contemporary culture, yet literature in this emerging field is scarce. Filling a gap in current knowledge, Persona Studies: An Introduction is the first major work to examine the construction, delivery, and curation of public identities in contemporary online culture
This timely book helps readers navigate the changing cultural landscape while laying the groundwork for further research and application of persona studies. Three case studies are included”examining personas of the artist, gamer, and professional”to illustrate how personas continue to transform identity and reshape contemporary culture. From the historical precursors of the current iteration of persona to emerging configurations of public self, this unique work offers readers a broad introduction to the evolving theories and concepts of how persona defines the contemporary condition and its relation to technology and collective identity. To summarize, the book:
Analyzes how identities linked to data are cultivated, curated and mined for various pu