{"product_id":"peoples-guide-to-publishing","title":"People's Guide to Publishing","description":"Condition: BRAND NEW\u003cbr\u003eISBN: 9781621062950\u003cbr\u003eYear: 2026\u003cbr\u003ePublisher: Microcosm Publishing\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eDescription:\u003cbr\u003e\u003cp\u003eSo, you want to publish books?\u003c\/p\u003e\u003cp\u003eNo gatekeeping here!\u003c\/p\u003e\u003cp\u003eWith nearly three decades of experience operating an independent publishing company, Joe Biel has written the most accessible and comprehensive guide to running a successful publishing business-now better than ever in this updated and expanded new edition!\u003c\/p\u003e\u003cp\u003eFeaturing fresh material and even more case studies (including a parable about Colleen Hoover), this new and improved second edition of \u003ci\u003eA People's Guide to Publishing\u003c\/i\u003e shares Biel's most crucial skills, tips, and tricks of the trade, revised for our shifting publishing landscape-including how taking on Microcom's distribution quintupled the business's sales since this book was first published.\u003c\/p\u003e\u003cp\u003eInside, you'll find honest, evidence-backed insider information on how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDevelop your list to connect with readers on a practical and emotional level\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eChoose between offset and digital printing and work effectively with printers\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eSelect the best eBook format for your books\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eBuild an authentic niche so you can reach your audience with direct sales\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eCreate a customised budget that accounts for the cost and income of each book, keeping your company in the black\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eDecide what work you need to do yourself and what can be delegated to others\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003ePlan for long-term sustainable growth\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eFeaturing detailed charts and visuals, interviews with other upstarts on the indie publishing scene, and funny anecdotes from publishing's long and storied history, this book offers a deeper understanding of how the business operates, alongside strategic ways to build a\u003c\/p\u003e","brand":"ALLIANCE DIST - SF","offers":[{"title":"Default","offer_id":41860072833157,"sku":"PR434714","price":62.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/0213\/3637\/files\/image_TTGAXI9ODV1V.jpg?v=1789117009","url":"https:\/\/smartfoxbooks.com.au\/products\/peoples-guide-to-publishing","provider":"Smartfox Books","version":"1.0","type":"link"}