Description
ISBN: 9781621062950
Year: 2026
Publisher: Microcosm Publishing
Description:
So, you want to publish books?
No gatekeeping here!
With nearly three decades of experience operating an independent publishing company, Joe Biel has written the most accessible and comprehensive guide to running a successful publishing business-now better than ever in this updated and expanded new edition!
Featuring fresh material and even more case studies (including a parable about Colleen Hoover), this new and improved second edition of A People's Guide to Publishing shares Biel's most crucial skills, tips, and tricks of the trade, revised for our shifting publishing landscape-including how taking on Microcom's distribution quintupled the business's sales since this book was first published.
Inside, you'll find honest, evidence-backed insider information on how to:
- Develop your list to connect with readers on a practical and emotional level
- Choose between offset and digital printing and work effectively with printers
- Select the best eBook format for your books
- Build an authentic niche so you can reach your audience with direct sales
- Create a customised budget that accounts for the cost and income of each book, keeping your company in the black
- Decide what work you need to do yourself and what can be delegated to others
- Plan for long-term sustainable growth
Featuring detailed charts and visuals, interviews with other upstarts on the indie publishing scene, and funny anecdotes from publishing's long and storied history, this book offers a deeper understanding of how the business operates, alongside strategic ways to build a