Description
Discover the transformative legacy of Otl Aicher in 'Otl Aicher: Design Type Thinking.' This beautifully designed hardback book, published by Prestel Publishing, delves into Aicher’s extraordinary life as a graphic designer, thinker, and educator. With dimensions of 240 x 290 mm, the 256-page volume showcases Aicher's profound influence on visual communication and design thinking, making it an essential read for design enthusiasts and professionals alike. On the centenary of his birth, this book not only highlights his iconic pictographs created for the 1972 Munich Olympic Games but also examines the depth of his contributions to typography, branding, and ecological design. Engage with a wealth of illustrations, photographs, and archival materials, complemented by insightful essays from prominent critics and friends. Aicher’s pioneering spirit goes beyond mere aesthetics, reflecting his commitment to education and democratic principles through his role at the Hochschule für Gestaltung in Ulm. Explore how his Rotis typeface shaped architectural designs and how his collaborations with influential artists like Josef Albers and Norman Foster changed the landscape of design. This definitive reference work honors Aicher as a visionary who brought forth a universal language through iconography, directing the global experience in public spaces. Embrace the path of design thinking with this essential contribution to the understanding of a genius who redefined the very nature of visual communication, making 'Otl Aicher: Design Type Thinking' a must-have for anyone interested in design history and innovation.