Description
Discover the intricate dynamics of the global fashion industry with 'Orderly Fashion', a groundbreaking book that thoroughly examines how essential market elements such as competition, pricing, and consumer access shape our modern shopping experience. Targeting fashion enthusiasts and industry professionals alike, this trade paperback provides a deep dive into a world where branded retailers like Gap, H&M, Old Navy, Topshop, and Zara interact within the diverse consumer, producer, and credit markets. Authored by Patrik Aspers, this comprehensive guide elucidates the complex relationship between different market types - status and standard markets - and reveals how identity and value play pivotal roles in establishing market order. In 'Orderly Fashion', readers will uncover why understanding this interplay is crucial for grasping the forces that govern not only fashion clothing but all contemporary markets. With insights drawn from global case studies in Sweden, the UK, India, and Turkey, this book is the ultimate resource for anyone interested in the foundations of fashion economics. Suitable for both casual readers and academics, 'Orderly Fashion' is an essential addition to the library of anyone keen to unpack the layers of our consumer-driven society.