Description
Unlock the mysteries of the media landscape with 'Media Economics: Understanding Markets, Industries and Concepts', a comprehensive guide meticulously crafted for students, professionals, and enthusiasts of media economics. This BRAND NEW edition, published by John Wiley & Sons Inc in 2002, delves deep into the economic principles that govern print, film, and recording media. With an ISBN of 9780813821245 and spanning 240 pages, this authoritative text provides a lucid segment-by-segment breakdown of essential economic concepts applicable across various media sectors.
Explore how economic theories intersect with entertainment industries and comprehend how money flows within the vast media environment. This insightful book illustrates how financial forces shape production decisions, marketing strategies, and consumer engagement in the realms of film, music, and publishing. Engage with pivotal topics on market dynamics, revenue generation, and investment in media to empower your understanding of the economics at play.
Whether you are a student pursuing media studies or a professional navigating the intricate world of media finance, 'Media Economics' serves as an invaluable resource. Shed light on the controversies, challenges, and innovations that define the media landscape today. Discover how mismanagement and strategic investments can influence the future of media industries, making this book a must-read for anyone seeking to grasp the core of media economics.
Explore how economic theories intersect with entertainment industries and comprehend how money flows within the vast media environment. This insightful book illustrates how financial forces shape production decisions, marketing strategies, and consumer engagement in the realms of film, music, and publishing. Engage with pivotal topics on market dynamics, revenue generation, and investment in media to empower your understanding of the economics at play.
Whether you are a student pursuing media studies or a professional navigating the intricate world of media finance, 'Media Economics' serves as an invaluable resource. Shed light on the controversies, challenges, and innovations that define the media landscape today. Discover how mismanagement and strategic investments can influence the future of media industries, making this book a must-read for anyone seeking to grasp the core of media economics.