Description
Discover the transformative insights of 'Media Anthropology for the Digital Age', a pivotal work by Anna Pertierra. This essential book explores how anthropology has evolved to embrace the influence of media in our interconnected world. With an ISBN of 9781509508440 and published by John Wiley & Sons in 2017, this BRAND NEW title offers 200 pages of rich content that charts the evolution of anthropological studies from their traditional roots to the dynamic exploration of digital cultures. Pertierra skillfully intertwines classic sociocultural anthropology debates with cutting-edge innovations in digital cultural research, making this book a must-have for students and scholars alike. Delve into the fascinating relationship between media studies and anthropology to gain a comprehensive understanding of contemporary media’s impact on human experiences. This book not only showcases the theories and methods of anthropology but also emphasizes its relevance in analyzing media within today’s digital landscape. Whether you are a student, researcher, or simply curious about the cultural interplay of media and anthropology, this book will enhance your academic journey. Order now to explore the depths of media anthropology in our digital era! Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781509508440
Year: 2017
Publisher: John Wiley & Sons (UK)
Pages: 200
Description:
The field of anthropology took a long time to discover the significance of media in modern culture. In this important new book, Anna Pertierra tells the story of how a field - once firmly associated with the study of esoteric cultures - became a central part of the global study of media and communication. She recounts the rise of anthropological studies of media, the discovery of digital cultures, and the embrace of ethnographic methods by media scholars around the world. Bringing together longstanding debates in sociocultural anthropology with recent innovations in digital cultural research, this book explains how anthropology fits into the story and study of media in the contemporary world. It charts the mutual disinterest and subsequent love affair that has taken place between the fields of anthropology and media studies in order to understand how and why such a transformation has taken place. Moreover, the book shows how the theories and methods of anthropology offer valuable ways to study media from a ground-level perspective and to understand the human experience of media in the digital ageMedia Anthropology for the Digital Age will be of interest to students and scholars of media and communication, anthropology, and cultural studies, as well as anyone wanting to understand the use of anthropology across wider cultural debates.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781509508440
Year: 2017
Publisher: John Wiley & Sons (UK)
Pages: 200
Description:
The field of anthropology took a long time to discover the significance of media in modern culture. In this important new book, Anna Pertierra tells the story of how a field - once firmly associated with the study of esoteric cultures - became a central part of the global study of media and communication. She recounts the rise of anthropological studies of media, the discovery of digital cultures, and the embrace of ethnographic methods by media scholars around the world. Bringing together longstanding debates in sociocultural anthropology with recent innovations in digital cultural research, this book explains how anthropology fits into the story and study of media in the contemporary world. It charts the mutual disinterest and subsequent love affair that has taken place between the fields of anthropology and media studies in order to understand how and why such a transformation has taken place. Moreover, the book shows how the theories and methods of anthropology offer valuable ways to study media from a ground-level perspective and to understand the human experience of media in the digital ageMedia Anthropology for the Digital Age will be of interest to students and scholars of media and communication, anthropology, and cultural studies, as well as anyone wanting to understand the use of anthropology across wider cultural debates.