Description
Transform your business strategy with 'Marketing in the Age of Google', a must-read for executives, business owners, and marketers alike. This essential guide dives into the revolutionary changes that search engines have brought to marketing practices. Authored by Vanessa Fox, the mind behind Google's Webmaster Central, this insightful book explores how to develop effective search strategies that unlock the full potential of your business. With 272 pages of updated statistics, tools, and relevant case studies, it features critical insights into Google’s evolving algorithm and the integration of search with social media platforms such as Google+. Discover how to leverage search data to understand customer behavior, needs, and motivations, and adapt your marketing efforts accordingly. Ideal for those looking to refine their online visibility and enhance consumer interaction, this non-technical resource will equip you with the knowledge to shape your business's future in an ever-changing digital landscape. Get ready to navigate the complexities of SEO, search rankings, and comprehensive search strategies that are necessary in today's environment. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9781118231937. Year: 2012. Publisher: John Wiley & Sons Inc (US).
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118231937
Year: 2012
Publisher: John Wiley & Sons Inc (US)
Pages: 272
Description:
Search has changed everything. Has your business harnessed its
full potential?
A business's search strategy can have a dramatic impact on how
consumers interact with that business. But even more importantly,
search engine activity provides amazingly useful data about
customer behavior, needs, and motivations. In this non-technical
book for executives, business owners, and marketers, search engine
strategy guru Vanessa Fox?who created Google's portal for
site owners, Google Webmaster Central?explains what every
marketer or business owner needs to understand about search
rankings, search data, comprehensive search strategies, and
integrating your strategy into the businesses processes.
Updated statistics, tools, and recommendations
Details about the latest changes from Google, Bing, and the
overall search landscape
Explanation and recommendations related to Google's substantial
new search algorithm, know as "Panda"
Discussion of the changing landscape of the integration of
search and social media, including the addition of Google+ to the
mix
Traditional marketing isn't enough anymore. Businesses need to
evolve as customer behavior evolves. Marketing in the Age of
Google shows you how.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118231937
Year: 2012
Publisher: John Wiley & Sons Inc (US)
Pages: 272
Description:
Search has changed everything. Has your business harnessed its
full potential?
A business's search strategy can have a dramatic impact on how
consumers interact with that business. But even more importantly,
search engine activity provides amazingly useful data about
customer behavior, needs, and motivations. In this non-technical
book for executives, business owners, and marketers, search engine
strategy guru Vanessa Fox?who created Google's portal for
site owners, Google Webmaster Central?explains what every
marketer or business owner needs to understand about search
rankings, search data, comprehensive search strategies, and
integrating your strategy into the businesses processes.
Updated statistics, tools, and recommendations
Details about the latest changes from Google, Bing, and the
overall search landscape
Explanation and recommendations related to Google's substantial
new search algorithm, know as "Panda"
Discussion of the changing landscape of the integration of
search and social media, including the addition of Google+ to the
mix
Traditional marketing isn't enough anymore. Businesses need to
evolve as customer behavior evolves. Marketing in the Age of
Google shows you how.