Description
Unlock the door to marketing mastery with 'How Brands Grow', a seminal book that provides evidence-based insights essential for marketing professionals. This influential work, first published in 2010 by Oxford University Press ANZ, has captivated over 100,000 readers, making it an indispensable resource in modern marketing literature. Dive deep into research-backed strategies that demystify brand development, advertising effectiveness, and consumer loyalty. Discover how brands achieve sustainable growth, assess the impact of price promotions, and navigate the complex landscape of loyalty programs. Unlike traditional marketing texts that often rely on outdated theories, 'How Brands Grow' conveys tried-and-true laws of marketing grounded in rigorous research and global market applicability. For marketers eager to make informed decisions and elevate their brand, this book showcases actionable strategies designed to enhance brand performance and drive marketing success. Whether you're a seasoned professional or new to the marketing field, this book answers critical questions every marketer faces. Enhance your marketing toolkit today with this must-have book that provides clear insights into the mechanics behind successful advertising and brand loyalty. Condition: BRAND NEW. ISBN: 9780195573565. Publisher: Oxford University Press ANZ.