{"product_id":"hbrs-10-must-reads-on-marketing-updated-and-expanded-featuring-marketing-myo","title":"HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring \"Marketing Myo","description":"Condition: BRAND NEW\u003cbr\u003eISBN: 9798892793049\u003cbr\u003eFormat: Trade paperback (US)\u003cbr\u003eYear: 2026\u003cbr\u003ePublisher: Harvard Business Review Press\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eDescription:\u003cbr\u003e\u003cp\u003e\u003cb\u003ePut customers at the core of your business.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIf you read nothing else on marketing, read this book. We've chosen a new selection of current and classic\u003ci\u003eHarvard Business Review\u003c\/i\u003earticles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.\u003c\/p\u003e\u003cp\u003eThis book will inspire you to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAlign your sales and marketing teams for maximum impact\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eMeasure the real-world value of customer loyalty\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eBlend human and machine intelligence to manage your brand\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eReap the benefits of psychological targeting, ethically\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eDevelop influencer campaigns that generate real returns\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eBuild a customer strategy around personalization\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eThis collection of articles includes 'Marketing Myopia', by Theodore Levitt; 'Net Promoter 3.0', by Fred Reichheld, Darci Darnell, and Maureen Burns; 'Analytics for Marketers', by Fabrizio Fantini and Das Narayandas; 'Personalization Done Right', by Mark Abraham and David C. Edelman; 'What Psychological Targeting Can Do', by Sandra Matz; 'Why CMOs Never Last', by Kimberly A. Whitler and Neil A. Morgan; 'Are Your Marketing and Sales Teams on the Same Page?', by Kelsey Raymond; 'How AI Can Power Brand Management', by Julian De Freitas and Elie Ofek; 'Attract New Customers Without Alienating Your Old Ones', by Ryan Hamilton and Annie Wilson; 'Does Influencer Marketing Really Pay Off?', by Fine F. Leung, Jonathan Z. Zhang, Flora F. Gu, Yiwei Li, and Robert W. Palmatier; 'The Right Way to Build Your Brand', by Roger L. Martin, Jann Schwarz, and Mimi Turner; 'Is Your Marketing\u003c\/p\u003e","brand":"ALLIANCE DIST - SF","offers":[{"title":"Default","offer_id":41859973513349,"sku":"PR434552","price":57.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/0213\/3637\/files\/image_TTGAGOET6FDG.jpg?v=1789115690","url":"https:\/\/smartfoxbooks.com.au\/products\/hbrs-10-must-reads-on-marketing-updated-and-expanded-featuring-marketing-myo","provider":"Smartfox Books","version":"1.0","type":"link"}