Description
Unlock the full potential of your innovation strategies with 'Experimentation Matters' by Stefan Thomke. This groundbreaking book, published by Harvard Business Review Press, expertly bridges the gap between experimentation and successful product innovation. In an era where companies must continuously reinvent themselves, Thomke emphasizes the transformative power of systematic experimentation and cutting-edge technologies like computer modeling and simulation. The book reveals how businesses can lower the costs of experimentation, enabling them to ask critical 'what-if' questions and gain valuable insights for product development.
Thomke draws on a decade of research across diverse industries—including automotive, pharmaceuticals, and banking—to provide real-world examples of how organizations can enhance R&D performance, foster a culture of innovation, and create unparalleled value for customers. He lays out actionable strategies for managers seeking to revolutionize their processes and integrate new technologies into their innovation routines. With a focus on 'front-loaded' innovation, he guides readers on identifying potential pitfalls before committing resources, ensuring a streamlined approach to development.
Make 'Experimentation Matters' your go-to resource for understanding the essential role of experimentation in driving innovation. Whether you are a leader in a startup or an executive at a large corporation, Thomke's insights will equip you with the tools needed to cultivate a robust experimental culture and accelerate your path to innovation success.
Thomke draws on a decade of research across diverse industries—including automotive, pharmaceuticals, and banking—to provide real-world examples of how organizations can enhance R&D performance, foster a culture of innovation, and create unparalleled value for customers. He lays out actionable strategies for managers seeking to revolutionize their processes and integrate new technologies into their innovation routines. With a focus on 'front-loaded' innovation, he guides readers on identifying potential pitfalls before committing resources, ensuring a streamlined approach to development.
Make 'Experimentation Matters' your go-to resource for understanding the essential role of experimentation in driving innovation. Whether you are a leader in a startup or an executive at a large corporation, Thomke's insights will equip you with the tools needed to cultivate a robust experimental culture and accelerate your path to innovation success.