Description
Condition: BRAND NEW
ISBN: 9781118422144
Year: 2013
Publisher: John Wiley & Sons Inc (US)
Pages: 320
Description:
How to make customers feel good about doing what you want
Learn how companies make us feel good about doing what they
want. Approaching persuasive design from the dark side, this book
melds psychology, marketing, and design concepts to show why
we?re susceptible to certain persuasive techniques. Packed
with examples from every nook and cranny of the web, it provides
easily digestible and applicable patterns for putting these design
techniques to work. Organized by the seven deadly sins, it
includes:
Pride ? use social proof to position your product in line
with your visitors? values
Sloth ? build a path of least resistance that leads users
where you want them to go
Gluttony ? escalate customers? commitment and use
loss aversion to keep them there
Anger ? understand the power of metaphysical arguments
and anonymity
Envy ? create a culture of status around your product and
feed aspirational desires
Lust ? turn desire into commitment by using emotion to
defeat rational behavior
Greed ? keep customers engaged by reinforcing the
behaviors you desire
Now you too can leverage human fallibility to create powerful
persuasive interfaces that people will love to use ? but will
you use your new knowledge for good or evil? Learn more on the
companion website, evilbydesign.info.
ISBN: 9781118422144
Year: 2013
Publisher: John Wiley & Sons Inc (US)
Pages: 320
Description:
How to make customers feel good about doing what you want
Learn how companies make us feel good about doing what they
want. Approaching persuasive design from the dark side, this book
melds psychology, marketing, and design concepts to show why
we?re susceptible to certain persuasive techniques. Packed
with examples from every nook and cranny of the web, it provides
easily digestible and applicable patterns for putting these design
techniques to work. Organized by the seven deadly sins, it
includes:
Pride ? use social proof to position your product in line
with your visitors? values
Sloth ? build a path of least resistance that leads users
where you want them to go
Gluttony ? escalate customers? commitment and use
loss aversion to keep them there
Anger ? understand the power of metaphysical arguments
and anonymity
Envy ? create a culture of status around your product and
feed aspirational desires
Lust ? turn desire into commitment by using emotion to
defeat rational behavior
Greed ? keep customers engaged by reinforcing the
behaviors you desire
Now you too can leverage human fallibility to create powerful
persuasive interfaces that people will love to use ? but will
you use your new knowledge for good or evil? Learn more on the
companion website, evilbydesign.info.