{"product_id":"designing-and-conducting-business-surveys","title":"Designing and Conducting Business Surveys","description":"Condition: BRAND NEW\u003cbr\u003eISBN: 9780470903049\u003cbr\u003eYear: 2013\u003cbr\u003ePublisher: John Wiley \u0026amp; Sons Inc (US)\u003cbr\u003ePages: 640\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eDescription:\u003cbr\u003eDesigning and Conducting Business Surveys provides a\u003cbr\u003ecoherent overview of the business survey process, from start to\u003cbr\u003efinish. It uniquely integrates an understanding of how businesses\u003cbr\u003eoperate, a total survey error approach to data quality that focuses\u003cbr\u003especifically on business surveys, and sound project management\u003cbr\u003eprinciples. The book brings together what is currently known about\u003cbr\u003eplanning, designing, and conducting business surveys, with\u003cbr\u003eproducing and disseminating statistics or other research results\u003cbr\u003efrom the collected data. This knowledge draws upon a variety of\u003cbr\u003edisciplines such as survey methodology, organizational sciences,\u003cbr\u003esociology, psychology, and statistical methods. The contents of the\u003cbr\u003ebook formulate a comprehensive guide to scholarly material\u003cbr\u003epreviously dispersed among books, journal articles, and conference\u003cbr\u003epapers. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003eThis book provides guidelines that will help the reader make\u003cbr\u003eeducated trade-off decisions that minimize survey errors, costs,\u003cbr\u003eand response burden, while being attentive to survey data quality.\u003cbr\u003eMajor topics include:\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e? Determining the survey content, considering user needs,\u003cbr\u003ethe business context, and total survey quality\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e? Planning the survey as a project\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e? Sampling frames, procedures, and methods\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e? Questionnaire design and testing for self-administered\u003cbr\u003epaper, web, and mixed-mode surveys\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e? Survey communication design to obtain responses and\u003cbr\u003efacilitate the business response process\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e? Conducting and managing the survey using paradata and\u003cbr\u003eproject management tools\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e? Data processing, including capture, editing, and\u003cbr\u003eimputation, and dissemination of statistical output","brand":"Smartfox Books","offers":[{"title":"Default","offer_id":41513071902853,"sku":"PR89888","price":201.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/0213\/3637\/files\/image_STJVWHHDUG1Z.jpg?v=1770177083","url":"https:\/\/smartfoxbooks.com.au\/products\/designing-and-conducting-business-surveys","provider":"Smartfox Books","version":"1.0","type":"link"}