Decoding Logos : From Logo Design to Branding

This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.
Author: Wang Shaoqiang Publisher: Promo Press / Hoaki
Bind: paperback
Dimensions: 148 x 210 mm
Pages: 260
Publication Date: 28-11-2022