{"product_id":"data-driven-marketing","title":"Data-Driven Marketing","description":"Unlock the potential of your marketing strategies with this comprehensive guide to Data-Driven Marketing. Voted as the Best Marketing Book of 2011 by the American Marketing Association, this influential text takes a deep dive into strategic investment in marketing to deliver unparalleled performance improvements. In today's competitive environment, understanding the impact of every dollar spent on marketing is crucial. This book teaches organizations to maximize efficiency and effectiveness in their marketing expenditures - from branding and awareness to loyalty, product launches, and internet marketing.\u003cbr\u003e\u003cbr\u003eDrawing on groundbreaking research from the Kellogg School of Management, it provides marketers with an actionable framework for implementing a data-driven approach. Learn how to leverage key metrics—such as Return on Marketing Investment (ROMI)—to make informed decisions that boost your organization's performance. With insights gathered from 252 Fortune 1000 firms, and over $53 billion of annual marketing spend analyzed, this book offers a wealth of information tailored to both small businesses and large enterprises.\u003cbr\u003e\u003cbr\u003eReaders will also find valuable tools, including free downloadable ROMI templates, designed to apply the book's principles directly into practical scenarios. Whether you are an executive at a multinational corporation or a marketer in a small firm, this guide empowers you to capture the full potential of your marketing strategies through data.\u003cbr\u003e\u003cbr\u003eNote: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW, ISBN: 9780470504543, Year: 2010, Publisher: John Wiley \u0026amp; Sons Inc (US), Pages: 320.\u003cbr\u003e\u003cbr\u003eNote: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.\u003cbr\u003e\u003cbr\u003eCondition: BRAND NEW\u003cbr\u003eISBN: 9780470504543\u003cbr\u003eYear: 2010\u003cbr\u003ePublisher: John Wiley \u0026amp; Sons Inc (US)\u003cbr\u003ePages: 320\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eDescription:\u003cbr\u003eNAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING\u003cbr\u003eASSOCIATION \u003cbr\u003e\u003cbr\u003e\u003cbr\u003eHow organizations can deliver significant performance gains\u003cbr\u003ethrough strategic investment in marketing\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eIn the new era of tight marketing budgets, no organization can\u003cbr\u003econtinue to spend on marketing without knowing what's working and\u003cbr\u003ewhat's wasted. Data-driven marketing improves efficiency and\u003cbr\u003eeffectiveness of marketing expenditures across the spectrum of\u003cbr\u003emarketing activities from branding and awareness, trail and\u003cbr\u003eloyalty, to new product launch and Internet marketing. Based on new\u003cbr\u003eresearch from the Kellogg School of Management, this book is a\u003cbr\u003eclear and convincing guide to using a more rigorous, data-driven\u003cbr\u003estrategic approach to deliver significant performance gains from\u003cbr\u003eyour marketing.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eExplains how to use data-driven marketing to deliver return on\u003cbr\u003emarketing investment (ROMI) in any organization\u003cbr\u003e\u003cbr\u003eIn-depth discussion of the fifteen key metrics every marketer\u003cbr\u003eshould know\u003cbr\u003e\u003cbr\u003eBased on original research from America's leading marketing\u003cbr\u003ebusiness school, complemented by experience teaching ROMI to\u003cbr\u003eexecutives at Microsoft, DuPont, Nisan, Philips, Sony and many\u003cbr\u003eother firms\u003cbr\u003e\u003cbr\u003eUses data from a rigorous survey on strategic marketing\u003cbr\u003eperformance management of 252 Fortune 1000 firms, capturing $53\u003cbr\u003ebillion of annual marketing spending\u003cbr\u003e\u003cbr\u003eIn-depth examples of how to apply the principles in small and\u003cbr\u003elarge organizations\u003cbr\u003e\u003cbr\u003eFree downloadable ROMI templates for all examples given in the\u003cbr\u003ebook\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eWith every department under the microscope looking for results,\u003cbr\u003ethose who properly use data to optimize their marke","brand":"Smartfox Books","offers":[{"title":"Default","offer_id":41789999218821,"sku":"PR88054","price":71.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/0213\/3637\/files\/image_STJUIJY83FWL.jpg?v=1785779954","url":"https:\/\/smartfoxbooks.com.au\/products\/data-driven-marketing","provider":"Smartfox Books","version":"1.0","type":"link"}