Customer Data Platforms

Unlock the potential of Customer Data Platforms (CDPs) to revolutionize your marketing strategy with our comprehensive guide. Mastering the complexities of customer data management is crucial in today’s digital landscape, where personalization has become a key factor in consumer satisfaction. This essential resource will help marketers navigate the challenging terrain of data privacy while delivering tailored experiences that resonate with their audience.

Customer Data Platforms offer a robust solution to the problems of managing fragmented customer information by providing a unified source of truth. This book dives into the principles of CDPs, detailing how to capture, unify, activate, and analyze customer data effectively. Learn how to simplify your marketing technology stack, eliminate silos, and create a cohesive customer journey that drives engagement and loyalty.

In this essential guide, you'll discover how to:
- Understand the challenges and nuances of customer data management
- Define what CDPs are and explore their full capabilities
- Organize and harmonize customer data for impactful marketing initiatives
- Build a compliant, safe, and valuable first-party data asset
- Cultivate a data-driven culture that prioritizes customer insights
- Leverage AI and machine learning to propel your personalization efforts into the future.

Whether you're a seasoned marketer or just entering the field, this book is your all-in-one resource to mastering Customer Data Platforms and establishing a data-driven marketing foundation.

Shipping Information: Free shipping on this item. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW, ISBN: 9781119790112, Year: 2020, Publisher: John Wiley & Sons Inc (US), Pages: 240.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781119790112
Year: 2020
Publisher: John Wiley & Sons Inc (US)
Pages: 240


Description:


Master the hottest technology around to drive marketing success 


Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization


Over the years, many of us have built byzantine śstacksť of various marketing and advertising technology in an attempt to deliver the fabled śright person, right message, right timeť experienceThis can lead to siloed systems, disconnected processes, and legacy technical debtCDPs offer a way to simplify the stack and deliver a balanced and engaging customer experienceCustomer Data Platforms breaks down the fundamentals, including how to: 


Understand the problems of managing customer data

Understand what CDPs are and what they do (and don't do)

Organize and harmonize customer data for use in marketing

Build a safe, compliant first-party data asset that your brand can use as fuel

Create a data-driven culture that puts customers at the center of everything you do

Understand how to use AI and machine learning to drive the future of personalization

Orchestrate modern custo