Description
Unlock the power of Customer Relationship Management with "CRM For Dummies," your comprehensive guide tailored for small business leaders. This essential resource dives deep into the world of effective CRM, emphasizing its importance in managing customer interactions and enhancing overall business performance. Designed specifically for small businesses, "CRM For Dummies" provides invaluable insights on how to choose the right CRM solution for your unique needs, whether you are a startup or an established enterprise.
Explore the critical aspects of CRM, from business strategy and HR to sales and marketing, ensuring a cohesive approach to customer relations. Learn how to align your team structures and enhance intradepartmental collaboration, so that your customer engagement is seamless and efficient. This book equips you with practical tactics to save time and resources, leading to improved profitability and productivity.
With detailed guidance on defining market segments and crafting buyer personas, you’ll be able to attract and retain customers more effectively. Discover advanced strategies for optimizing leads, conducting impactful email marketing, and utilizing analytics to drive decisions. Streamlining processes and automating functions will enable your business to flourish in today's competitive landscape. Building strong relationships with your customers is essential, and this book offers the tools to unify your sales, marketing, and operations toward that common goal. Elevate your customer experience with "CRM For Dummies," and watch your business thrive.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119368977
Year: 2017
Publisher: John Wiley & Sons Inc (US)
Pages: 368
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119368977
Year: 2017
Publisher: John Wiley & Sons Inc (US)
Pages: 368
Description:
Save time, save money, and grow your business with more effective CRM
CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more. Solutions exist for businesses of any size, but how do you know which one is right for you? What features do you need? Do you have the people and processes in place to get the most out of whichever one you choose? This book is designed to help business leaders better understand effective CRM and identify the right solution for their business?but it's about much more than software; effective CRM requires appropriate team structures, intradepartmental collaboration, and process efficiency. Packed with tactics and strategies that will save your company thousands of dollars and man-hours, these chapters answer the most pressing questions that will make the biggest impact on your sales.
Building relationships with current and future customers is the critical point of business. This book helps you bring sales, marketing, and operations together to work toward that common goal, and shows you the tools and techniques that make your efforts more effective.
Define your market segments, buyer personas, and voice
Build an effective internal structure, and choose the right CRM solution
Optimize leads and conduct effective email marketing
Streamline processes, automate where possible, and employ analytics
Your customers are the lifeblood of your company; you nee
Explore the critical aspects of CRM, from business strategy and HR to sales and marketing, ensuring a cohesive approach to customer relations. Learn how to align your team structures and enhance intradepartmental collaboration, so that your customer engagement is seamless and efficient. This book equips you with practical tactics to save time and resources, leading to improved profitability and productivity.
With detailed guidance on defining market segments and crafting buyer personas, you’ll be able to attract and retain customers more effectively. Discover advanced strategies for optimizing leads, conducting impactful email marketing, and utilizing analytics to drive decisions. Streamlining processes and automating functions will enable your business to flourish in today's competitive landscape. Building strong relationships with your customers is essential, and this book offers the tools to unify your sales, marketing, and operations toward that common goal. Elevate your customer experience with "CRM For Dummies," and watch your business thrive.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119368977
Year: 2017
Publisher: John Wiley & Sons Inc (US)
Pages: 368
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119368977
Year: 2017
Publisher: John Wiley & Sons Inc (US)
Pages: 368
Description:
Save time, save money, and grow your business with more effective CRM
CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more. Solutions exist for businesses of any size, but how do you know which one is right for you? What features do you need? Do you have the people and processes in place to get the most out of whichever one you choose? This book is designed to help business leaders better understand effective CRM and identify the right solution for their business?but it's about much more than software; effective CRM requires appropriate team structures, intradepartmental collaboration, and process efficiency. Packed with tactics and strategies that will save your company thousands of dollars and man-hours, these chapters answer the most pressing questions that will make the biggest impact on your sales.
Building relationships with current and future customers is the critical point of business. This book helps you bring sales, marketing, and operations together to work toward that common goal, and shows you the tools and techniques that make your efforts more effective.
Define your market segments, buyer personas, and voice
Build an effective internal structure, and choose the right CRM solution
Optimize leads and conduct effective email marketing
Streamline processes, automate where possible, and employ analytics
Your customers are the lifeblood of your company; you nee