Description
Discover the transformative power of connected strategies with our latest release, a groundbreaking book that delves into the heart of modern business connectivity. In this enlightening read, authors Nicolaj Siggelkow and Christian Terwiesch explore the revolutionary impacts of technologies such as the Internet of Things, wearable fitness devices, and remote health care operations. Learn how leading firms like Nike, Disney, and HP are redefining customer engagement through continuous connection, creating exceptional experiences and improving operational efficiencies.
As organizations shift from sporadic customer interactions to a seamless, ongoing relationship, our book provides essential insights into formulating and implementing successful connected strategies. The authors identify four critical pathways: respond-to-desire, curated offerings, coaching, and automatic decision-making, which allow businesses to anticipate customer needs before they even arise.
Whether you're a business leader or a strategy enthusiast, this comprehensive guide equips you with the knowledge to stay ahead in an ever-evolving landscape. Explore case studies that illustrate the implementation of interconnected approaches and understand how to leverage technology to reshape your industry.
With its engaging narrative and practical examples, this book is essential for navigating the future of business where connectivity dictates success. Elevate your understanding of strategic operations and customer experience with this must-have resource from Harvard Business Review Press, now available in a beautiful cloth over boards format. Don't miss out on the chance to enhance your strategic toolkit with connected strategies.
As organizations shift from sporadic customer interactions to a seamless, ongoing relationship, our book provides essential insights into formulating and implementing successful connected strategies. The authors identify four critical pathways: respond-to-desire, curated offerings, coaching, and automatic decision-making, which allow businesses to anticipate customer needs before they even arise.
Whether you're a business leader or a strategy enthusiast, this comprehensive guide equips you with the knowledge to stay ahead in an ever-evolving landscape. Explore case studies that illustrate the implementation of interconnected approaches and understand how to leverage technology to reshape your industry.
With its engaging narrative and practical examples, this book is essential for navigating the future of business where connectivity dictates success. Elevate your understanding of strategic operations and customer experience with this must-have resource from Harvard Business Review Press, now available in a beautiful cloth over boards format. Don't miss out on the chance to enhance your strategic toolkit with connected strategies.