Description
Condition: BRAND NEW
ISBN: 9780195588231
Year: 2013
Publisher: Oxford University Press ANZ
Description:
Making connections between theory and practice in a digital, professional world.Communication for Business introduces students to the core topics necessary for their undergraduate studies in business communication and is designed with the future professional in mind. It bridges academic theory and real-world business knowledge and provides lots of practical examples in the integrated online obook. It offers a fresh approach to the subject in the form of the three business communication principles: logic, clarity and courtesy in the way they frame the contents of the book. Written by a combination of management, communication, ethics and journalism academics it presents information that is practical and interesting in a style that is theoretical and accessible. Please note that this version does not contain the additional interactive components of the Communication for Business obook, which is packaged free with the printed textbook. FeaturesProvides students with an understanding of the importance of good communication skills to effective business practice.Includes additional activities, examples, videos and a business communication toolkit in the obook.Includes an entire chapter on ethics and communication.Pedagogical features have been designed to draw on and develop professional communication skillsLearning Objectives are highlighted as margin notes at critical points throughout the text and hotlinked in the obookCase Studies with questions show students to situations and scenarios in the profession, and help to equip them with the skills and knowledge to deal with situations they will face out in the workforce. Questions accompany e
ISBN: 9780195588231
Year: 2013
Publisher: Oxford University Press ANZ
Description:
Making connections between theory and practice in a digital, professional world.Communication for Business introduces students to the core topics necessary for their undergraduate studies in business communication and is designed with the future professional in mind. It bridges academic theory and real-world business knowledge and provides lots of practical examples in the integrated online obook. It offers a fresh approach to the subject in the form of the three business communication principles: logic, clarity and courtesy in the way they frame the contents of the book. Written by a combination of management, communication, ethics and journalism academics it presents information that is practical and interesting in a style that is theoretical and accessible. Please note that this version does not contain the additional interactive components of the Communication for Business obook, which is packaged free with the printed textbook. FeaturesProvides students with an understanding of the importance of good communication skills to effective business practice.Includes additional activities, examples, videos and a business communication toolkit in the obook.Includes an entire chapter on ethics and communication.Pedagogical features have been designed to draw on and develop professional communication skillsLearning Objectives are highlighted as margin notes at critical points throughout the text and hotlinked in the obookCase Studies with questions show students to situations and scenarios in the profession, and help to equip them with the skills and knowledge to deal with situations they will face out in the workforce. Questions accompany e