Campaign Communication and Political Marketing

Condition: BRAND NEW
ISBN: 9781444332353
Year: 2011
Publisher: John Wiley & Sons (UK)
Pages: 290


Description:
Campaign Communication and Political Marketing is a comprehensive,
internationalist study of the modern political campaign. It indexes
and explains their integral components, strategies, and tactics.


Offers comparative analyses of campaigns from country to
country

Covers topics such as advertising strategy,
demography, the effect of campaign finance regulation on
funding, and more

Draws on a variety of international case
studies including the campaigns of Barack Obama
and Nicolas Sarkozy

Analyses the impact of digital media and 24/7 news cycle
on campaign conduct