Description
Discover the ultimate guide for modern branding with Brand Identity Essentials. This essential resource is tailored for graphic designers, marketing professionals, and anyone eager to elevate their brand identity. With 100 key principles, this book outlines vital logo and branding design guidelines, ensuring you master the elements of a successful graphic identity. Dive into topics like brand psychology, cultural symbols, logos as storytellers, and managing different brand identities. Updated to encompass contemporary digital design trends, this revised edition features enhanced categories, descriptions, and a diverse range of images to inspire your creativity.
Whether you're a budding designer or an established professional, Brand Identity Essentials lays a robust foundation for brand building. Learn how to effectively create and manage an impactful online identity that resonates with your audience. Discover the strategies that make brands stand out, and understand how successful companies develop their signatures through their logos and comprehensive branding programs. This book is a crucial component of any designer's library, as it not only educates but also empowers readers to envision how design influences public perception.
Delivery Information:
- Condition: BRAND NEW
- ISBN: 9781631597084
- Year: 2019
- Publisher: Quarto US
- Pages: 232
- Expect swift shipping to ensure your brand design journey begins as soon as possible! Join the ranks of successful brand creators today.
Condition: BRAND NEW
ISBN: 9781631597084
Year: 2019
Publisher: Quarto US
Pages: 232
Description:
Brand Identity Essentials, outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness-and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design.
Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is 'On Brand?', Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable
The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared.
Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.
Whether you're a budding designer or an established professional, Brand Identity Essentials lays a robust foundation for brand building. Learn how to effectively create and manage an impactful online identity that resonates with your audience. Discover the strategies that make brands stand out, and understand how successful companies develop their signatures through their logos and comprehensive branding programs. This book is a crucial component of any designer's library, as it not only educates but also empowers readers to envision how design influences public perception.
Delivery Information:
- Condition: BRAND NEW
- ISBN: 9781631597084
- Year: 2019
- Publisher: Quarto US
- Pages: 232
- Expect swift shipping to ensure your brand design journey begins as soon as possible! Join the ranks of successful brand creators today.
Condition: BRAND NEW
ISBN: 9781631597084
Year: 2019
Publisher: Quarto US
Pages: 232
Description:
Brand Identity Essentials, outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness-and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design.
Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is 'On Brand?', Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable
The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared.
Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.