{"product_id":"all-american-ads-of-the-70s","title":"All-American Ads of the 70s","description":"Condition: BRAND NEW\u003cbr\u003eISBN: 9783836588607\u003cbr\u003eYear: 2022\u003cbr\u003ePublisher: TASCHEN\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eDescription:\u003cbr\u003eBoth eclipsed and influenced by television, \u003cb\u003eAmerican print ads of the 1970s\u003c\/b\u003e departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to \u003cb\u003eblaring, to-the-point TV commercials\u003c\/b\u003e.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e All was not lost, though; as ads are a sign of the times, \u003cb\u003eracial and ecological awareness\u003c\/b\u003e crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. In an attempt to discover how best to communicate with a mass audience, marketing specialists studied focus groups with furious determination, thus producing such dumbed-down gems as \"sisters are different from brothers,\" the slogan used for an African-American hair product. By the end of the decade, however, print ads had begun to recoup, gaining in \u003cb\u003eoriginality and creativity\u003c\/b\u003e as they focused on target audiences through carefully chosen placement in smaller publications.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eA fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.\u003c\/b\u003e","brand":"RANDOM HOUSE","offers":[{"title":"Default","offer_id":41808230350981,"sku":"PR399501","price":127.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/0213\/3637\/files\/image_TNXFL7GX3O9H.jpg?v=1786634769","url":"https:\/\/smartfoxbooks.com.au\/products\/all-american-ads-of-the-70s","provider":"Smartfox Books","version":"1.0","type":"link"}